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Services | Ad hoc capabilities | Travel Research Centre has considerable experience in ad hoc research for travel and tourism clients. Here are some of the ad hoc projects TRC has undertaken in the last 2 years:
- Brand positioning development and refinement
- Market strategy
- Advertising concept testing
- Pre and post campaign awareness testing
- Communication strategy development
- Market segmentation
- Customer satisfaction measurement
- New product development
- Pricing and distribution strategy development
- Customer Relationship Management
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| Research Consultancy | In addition to conducting original research, TRC can also undertake research consultancy drawing on a mixture of our unique databases, aviation and tourism industry knowledge and published sources.
We have undertaken both large and small scale projects including:
- Advice on survey design for a state up company offering guided walks.
- Examining the reasons for changes in inbound traffic mix for a major international airport.
- Providing guidance on customer expectation of product development lead times for a leading international airline considering major investments in New Products.
- Advising on the impact on customer perceptions of foreign crew bases for a major airline.
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