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O & D Plus

Developed by Travel Research Centre and Airport Strategy and Marketing (ASM), O&D plus is an exciting new research tool aimed at assisting airport route developers and managers in their search for the most profitable new routes. O&Dplus gives airports a unique insight into all sources of their business:
  • providing a continuous portrait of your market

  • evaluating new route development opportunities

  • identifying new markets

  • equipping managers with promotional tools for current and potential airline partners

  • providing input into lobbying activities with governments and aviation authorities on infrastructure and other projects

  • highlighting airport specific issues or appraising how well you are meeting your passengers' needs.
There are three standard versions of O&Dplus available - all based on personal interviews with passengers in departure lounges at your airport.

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