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Products | Leisure Travel Monitor | - A global, syndicated and continuous program of consumer research in major travel markets.
- Assists organisations in travel and related industries in management decision making.
- Reliable, frequent and fast feedback on traveller perceptions of airline brands' products, services and marketing.
- A complete 'health check' of your brand position.
- Tracking the needs, attitudes and opinions of travellers.
- Regular updates on key performance criteria as well as current issues in the industry.
- Feedback on competitive performance for positioning and comparative assessment.
- Analysis of your reputation in a specific market.
- Tracking advertising awareness.
Non-airline specific issues which can be tracked using Leisure Travel Monitor:
- Information sources (travel agents, media...)
- Competitive positioning
- Holiday selection features (major influences on decision, journey planning...)
- Advertising awareness
- Likelihood to re-visit destination
- Key market segments
- Traveller profile (airline travelled, regions visited...)
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