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Products | Business Travel Monitor | - A global, syndicated and continuous program of consumer research in major travel markets
- Offers reliable, frequent and regular feedback on business traveller perceptions of international airline brands, products, services and marketing issues.
- Covers a wide range of issues, including:
- awareness of airlines on specific routes
- product performance
- image
- advertising
- attitudes to airlines and to travel
- role of product in airline choice
- loyalty programs and their influence on airline choice
- impact of low fares on airline choice
- role of corporate travel policies
- awareness of airline alliances
- profiles and travel behaviour of long haul travellers
- Client airline is assessed in comparison with major competitors.
Reports are available for individual purchase with the flexibility to examine your airline and up to 5-10 key competitors by market, region or on a global basis as well as by class of travel or recently flown airline. TRC reports come complete with graphs and interpretation, and are compiled by airline and research professionals to ensure information quality & insight.
Business decisions that the Business Travel Monitor has supported are:
- Brand development and re-positioning
- Strategic
- Tactical, eg post-September 11
- Marketing plan development
- Product development (installation of Economy class in-flight entertainment, city/hotel check-in, seat upgrades
- Staff training & education
- Cabin crew cultural sensitivity
- Crew briefing on airline business objectives
- Advertising creative
- Advertising effectiveness
- Sponsorship monitoring
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Chart Example 1
Click on the chart to view the larger version or download it as a Powerpoint file below.
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Chart Example 2
Click on the chart to view the larger version or download it as a Powerpoint file below.
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